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Hacking Kraft | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Megan Haynes

To appeal to millennials, Kraft Canada is rolling out a “scrappy” program designed to hack your food.

A popular meme online is the concept of life hacks – shortcuts designed to make things easier. So to promote its various product lines, the food company has debuted a new social strategy all about food hacks.

http://cdn.strategyonline.ca/wp/wp-content/uploads/2014/07/food-hacks-622x344.png
 

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